About

SOAPS began in Shanghai in the spring of 2025.

In my early twenties, I felt uncertain about the life ahead of me: the familiar path of graduating, finding a job, and settling into a conventional routine.

One day, while looking for a phone case, I noticed that most collaborations featured well-known IPs. Independent artists were there too, but often hidden in the corners.

I began searching on Instagram and discovered countless artists creating remarkable work. Yet no brand seemed truly focused on bringing their creativity into everyday life.

That realization became SOAPS. It started with a phone case, but it was never meant to stop there.

Through our aesthetics and design standards, we give original art new physical forms. Every purchase also provides the artist with meaningful royalties.

In the age of AI, human creativity is more valuable than ever. SOAPS exists to help it thrive.

Wilson Cheng & SOAPS